If you’re looking for a girlfriend, here’s one good reason you should try to play slightly above your league–according to a study published in the Journal of Family Psychology, it turns out that women actually prefer men who are less attractive than they are. *

If you think about it, this makes perfect sense. Men place more value on attractiveness than women do. A man who is significantly more attractive than his wife is stealing her thunder and also probably more likely to cheat.

But before you run out and try to snag next month’s Playboy centerfold as your wife, keep in mind that women only prefer men who are SLIGHTLY less attractive than they are.

Okay, so that’s good news but it also speaks to the elephant in the room that everyone who ever tried to sell you a dating or attraction product wants you to ignore….

This an area a lot of men want to lie to themselves about… and quite honestly it’s PROFITABLE for people selling these products to encourage men to KEEP lying to themselves.

So let me go ahead and give you the straight dope on this–your average guy is NOT going to be able to go out and snag armloads of perfect 10s just because he bought a pile of attraction how-to products. This includes my own product, by the way. And I state this in no uncertain terms in the first chapter. What these kinds of products CAN do is dramatically increase your success with women.      

They can help you find and attract really nice looking women.  
They can help you get a girlfriend.  
They can help you get laid more often.  
They can even show you how to be better in bed  

A lot of men have the potential to be total lady killers, but they’re making mistakes in just a couple of important areas. And any man, no matter how much he struggles with attracting women, can vastly improve his game with the right coaching (and willingness to apply it).  

But… you still have to be realistic. You have to target women who are attainable. And part of what determines that is how physically attractive YOU are.

This is an uncomfortable truth. Don’t let anyone lie to you about this–LOOKS DO MATTER TO WOMEN. They aren’t everything, of course, but you can’t expect to be a “2″ in the looks department and be able to get a “10″.

Could it happen? Maybe… if you’re rich and famous.Or if you’re the most charming guy on the planet. Is it likely? No.

If you’re ignoring how you look, you’re overlooking an very important part of the attraction equation. And if you’re not willing to make improvements on your looks through things like fitness and fashion, then you’re definitely limiting your upside potential. So don’t fall into the trap of thinking, “Well, I’m a really nice guy so none of that matters.”

The fact is, it does matter. Women aren’t just buying parts of you. They’re buying the whole package. So make the entire package as desirable as you possibly can. Anything less is just cheating yourself.